THE BRAND WAS BORN FIVE YEARS AGO in Paris out of the minds of 4 people with various backgrounds: boardsports, graphic design, art and music. All these backgrounds got close rand created a common culture: “Street wear” and so we created a concept that represents all this.
CELL DVSN is the common thing between all these cultures, symbol of urban cultures multiplication. That's why our signature is « Be unique, be univer (cell). »

The concept of CELL DVSN is based on the biological concept of mitosis or cellular division

• Pro Phase
• Meta Phase
• Ana Phase
• Telo Phase

Those stages apply to the concept of CELL DVSN

• PRO Series (Tee-shirts, Sweat-shirts)
• META Series (Pants, Denim)
• ANA Series (GIRL)
• TELO Series (Limited edition, Artists series)

CELL DVSN works only with the best well known and unknown independent artists and designers from all over the world to create outstanding print designs. The artists get their inspiration from graphic design, street-art, illustration and contemporary art. After 5 years, we can define CELL DVSN as one of french brands most influents in European market’s street wear.
Today you can find CELL DVSN at select retailers around the globe and at this own CELL DVSN flag ship store in Paris.